Partnerships Strategist

Marketer | Relationship Builder | Negotiator | Social Media Specialist

Sports marketing professional with an M.S. in Sports Business from NYU and over 7 years of experience in the sports industry. After years in creative and media roles, I returned to school to focus on the business side of sports — driven by a desire to work in marketing, partnerships, and strategy. I bring a deep understanding of the fan experience, a lifelong connection to sports, and a passion for building meaningful brand and athlete relationships.

Head of Brand Deals - College Football

NIL Sports Marketing Agency
Head of Athlete Partnerships

I'm the Head of Athlete Partnerships at All For 1 Management, a boutique agency focused on NIL deals for D1 college football players. Since July 2025, I’ve led brand outreach, signed rising talent, and built strong relationships across the college football landscape. I manage a growing client roster and drive marketing partnerships that elevate both athlete brands and sponsor impact.

Developing Sports Partnerships

Sports Business Capstone

Led a graduate consulting team during a critical rebranding phase for the Chicago Stars FC to address public relations, partnerships, and a public funding strategy for a new stadium.
Sports Sponsorship Proposal

Developed a go-to-market (GTM) strategy for F1, aligning the brand with YouTube. Led the pitch for the digital campaign and crafted the activation strategy to drive engagement.
Digital Media Marketing Plan

Built an activation proposal for the WTA featuring a fan-experience pickleball pop-up with the Australian Open, leveraging key sponsors like Whoop to increase visibility.

Sports Business Case Studies

Intercollegiate Athletics Proposal

Covered four NCAA Tournament teams, tracking their journeys through March Madness with key analysis, historical data, and in-depth storytelling.
Social Media Analysis

Analyzed the UFC’s TikTok growth since 2019 and recommended boosting fan engagement through user-generated content and cross-sport influencer collaborations.
Engagement Strategy

Assessed Nike’s global brand strategy, highlighting key strengths, challenges, and athlete alignment. Proposed six marketing ideas to boost fan engagement via streaming and emerging sports.

NYU Athletics

Currently serving as Operations Manager at NYU Athletics, where I oversee student staff across three campus athletic facilities (Paulson, Palladium, and 404 Fitness). Previously promoted from Operations Assistant, a role in which I led the strategic planning and administration of 28 Club Sports teams and 25 Intramural leagues within Campus Recreation.

I worked with the San Francisco Giants as a Control Room Operator for the Video Board Shows at Oracle Park. I originally joined the team as a Production Assistant during the 2022 season and was promoted in January 2023, continuing in that role through the 2024 season. During my time with the Giants, I honed a diverse skillset, including:

Camera Operator
EVS Replay Operator
Dashboard Graphics Programmer
Balls & Strikes Operator

TikTok Content

Short-form content creator specializing in breaking sports news, relaying graphics, and sharing sports betting knowledge.

From 2020-2022 I worked as a video producer for a Fitness Tech Startup called Tempo. I was promoted in April of 2022 to Senior Production Technician and became the team lead. My responsibilities included:

Leading social media strategy meetings with talent
Driving social media campaigns for Tempo’s channels accruing over 750K views
Filming and editing fitness content for Tempo’s products: The Studio & The Move
Training and Mentoring 7 Production Technicians
Developing scripts for new hires, cross-functional projects, and audio-visual standardization guides

In May of 2022, I produced a mental health awareness reel for Tempo’s social media channels. I tackled the entire production, from storyboarding and scripting, to filming talent, to all the post-production editing.