Digital Strategist

Marketer | Relationship Builder | Copywriter | Social Media Specialist

Sports marketing professional with an M.S. in Sports Business from NYU and over 8 years of experience in the sports industry. After years in creative and media roles, I returned to school to focus on the business side of sports — driven by a desire to work in marketing, partnerships, and social strategy. I bring a deep understanding of the fan experience, a lifelong connection to sports, and a passion for building meaningful brand and athlete relationships. Currently, I’m working in branded content as a strategist and editor on the Knicks and Rangers social media teams at Madison Square Garden.

Madison Square Garden

Digital Content Coordinator producing videos for the Knicks and Rangers social media channels. These two videos were teasers edited for Hall of Fame player Carmelo Anthony’s jersey retirement. The video on the left accrued over 1.2 million views and 43.5K likes on Instagram.

Knicks Year in Review

I produced this 60-second video as part of our social media team’s 2025 wrap up. I aimed to capture the Knicks historic run in the playoffs and strong first half of this season. This video garnered 450K views and 28K likes on Instagram and 50K views and 2.3K likes on X.

OG Anunoby Highlight

I created this 2.5-minute highlight on Clip Pro using WSC Sports software. This montage is an All-Star promotion featuring the best plays from Knicks star forward, OG Anunoby. It wracked up 170K views and 8.5K likes on Instagram.

Knicks Branded Content

I have taken ownership over a lot of our branded content series. This is a weekly video I produce for Lexus called “Lexus Drive of the Week” where our followers vote on our Instagram Story for which drive was the best.

Knicks x Wingstop

This Instagram reel was created as part of our “Shop Talk” series sponsored by Wingstop that features Knicks players talking about the controversial basketball game of 21.

Jalen Brunson Top Plays

This 5-minute highlight was posted on our Knicks YouTube channel (@NYKnicks). It includes 5 minutes of action packed highlights from the Knicks captain, Jalen Brunson. The video garnered 11K views in 5 days.

Verizon Top Plays

I produce a monthly top plays of the month series on our Knicks YouTube (@NYKnicks) page sponsored by Verizon. Featured here is November 2025’s Top Plays where the Knicks went 11-3. The highlight earned over 10K views.

Knicks Vault

I produce a weekly series on Knicks Facebook and Instagram with throwback highlights of former Knicks players. I tap into the NBA archives and create clips for nostalgic fans. This is a Latrell Sprewell highlight from the 1999 NBA Finals against the Spurs. It garnered over 300K views, with 8.7K likes, and 850 shares on Facebook.

Head of Brand Deals

NIL Sports Marketing Agency

From July - January 2025, I served as the Head of Athlete Partnerships at All For 1 Management, a boutique agency focused on NIL deals for D-I college football players. Since July 2025, I’ve led brand outreach, signed rising talent, and built strong relationships across the college football landscape.
Athlete Partnerships

I managed a client roster of 6 athletes and drove marketing partnerships that elevated both athlete brands and sponsored impact. I also handled our post-sale activation strategy for marketing campaigns.

Partnerships Deck

Our Partners

Developing Sports Partnerships

Sports Business Capstone

Led a graduate consulting team during a critical rebranding phase for the Chicago Stars FC to address public relations, partnerships, and a public funding strategy for a new stadium.
Sports Sponsorship Proposal

Developed a go-to-market (GTM) strategy for F1, aligning the brand with YouTube. Led the pitch for the digital campaign and crafted the activation strategy to drive engagement.
Digital Media Marketing Plan

Built an activation proposal for the WTA featuring a fan-experience pickleball pop-up with the Australian Open, leveraging key sponsors like Whoop to increase visibility.

Sports Business Case Studies

Intercollegiate Athletics Proposal

Covered four NCAA Tournament teams, tracking their journeys through March Madness with key analysis, historical data, and in-depth storytelling.
Social Media Analysis

Analyzed the UFC’s TikTok growth since 2019 and recommended boosting fan engagement through user-generated content and cross-sport influencer collaborations.
Engagement Strategy

Assessed Nike’s global brand strategy, highlighting key strengths, challenges, and athlete alignment. Proposed six marketing ideas to boost fan engagement via streaming and emerging sports.

NYU Athletics

I worked in Operations from April 2024 to October 2025 at NYU Athletics, where I oversaw over 30 student staff across four athletic facilities (Paulson, Palladium, Brooklyn, and 404 Fitness). Previously promoted from Operations Assistant, a role in which I led the strategic planning and administration of 28 Club Sports teams and 25 Intramural leagues within Campus Recreation.

I worked with the San Francisco Giants as a Control Room Operator for the Video Board Shows at Oracle Park. I originally joined the team as a Production Assistant during the 2022 season and was promoted in January 2023, continuing in that role through the 2024 season. During my time with the Giants, I honed a diverse skillset, including:

Camera Operator
EVS Replay Operator
Dashboard Graphics Programmer
Balls & Strikes Operator

TikTok Content

Short-form content creator specializing in breaking sports news, relaying graphics, and sharing sports betting knowledge.

From 2020-2022 I worked as a video producer for a Fitness Tech Startup called Tempo. I was promoted in April of 2022 to Senior Production Technician and became the team lead. My responsibilities included:

Leading social media strategy meetings with talent
Driving social media campaigns for Tempo’s channels accruing over 750K views
Filming and editing fitness content for Tempo’s products: The Studio & The Move
Training and Mentoring 7 Production Technicians
Developing scripts for new hires, cross-functional projects, and audio-visual standardization guides

In May of 2022, I produced a mental health awareness reel for Tempo’s social media channels. I tackled the entire production, from storyboarding and scripting, to filming talent, to all the post-production editing.